BEHIND THE MUSIC

James "JHood" Hood, Founder & CEO of YSF The Label, a dynamic hip-hop manager with a remarkable flair for developing talent and making waves in the music industry. He founded the music label "YSF" in 2021 with his Daughter Tyla Jade, which doubles as a clothing line. This innovative approach adds a unique dimension to his artists' branding, allowing them to express themselves artistically through both music and fashion. In 2023 JHood partnered with Chase "Chase Bank" Lanz and turned the record label into a machine of its own! Adding Stephon Dupree Star Studded music A&R who discovered generational talent Bryson Tiller, YSF The Label is only growing becoming a real contender as an independent record label.